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Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: Why a Noble Purpose is Essential for Sales Career Success with Lisa McLeod and Elizabeth Lotardo
Description: This is episode 468. Read the complete transcript on the Sales Game Changers Podcast website. LISA'S TIP: "Noble purpose is both a strategic intent and a methodology. It's based on the research that says salespeople who focus on improving life for customers outperform salespeople focused on targets and quotas. That's really easy to see why. If you had a choice of two salespeople coming to call on you and one sitting in your waiting room, or your virtual waiting room, thinking, "I got to close this deal." The other one's sitting in the virtual waiting room...