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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: What Business Development REALLY Means, According to Sandy Lutton
Description: Mo asks Sandy Lutton: What is your personal definition of business development? We think of business development as a necessary evil way too often, but it's simply human interaction. Think of business development as an opportunity to get to know someone, understand what they need from you, and how you can bring value to them. Sandy is a firm believer in having a reason to pick up the phone and call a prospect. You need to understand what value you can bring to the other person and then deliver on that. Sandy created an informal CFO network for...