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Podcast: Office Talk Australia, Marketing for Architecture
Episode: YSG
Description: Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors.In this episode, Yasmine and I discussed:The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years.Why Yasmine invested heavily in highly customised branding and website design, even though her clients still primarily come from word of mouth.The steps the studio takes to get their projects published, and why it's important to take a broad and varied approach to publicity.How Yasmine has be...