Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency
Description: David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for...