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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Sales Secrets with Bob Moesta: From Mindless Process to Sophisticated Profession
Description: Bob Moesta builds products, thousands of successful products. In building products he had to learn to sell them. This is a bring a note pad and pen and listen several times episode. Get Bob's book #DemandSideSales today. Devour it.
He has one of THE MOST refreshing approaches to selling I have come across int he past 20 years. He sees things so clearly and his ideas are eminently practical, work in the real world (I have applied them myself) and his understanding of the customer buying journey is second to none.
Few people I have interviewed...