Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #185: Create Emotional Loyalty With Points For Good
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose. Started in India as Points for People and expanding globally, in this episode we learned about the drivers behind this impactful programme from Brian Almeida, Founder of Points for Good.Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task. This...