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Podcast: Lawyer Business Advantage
Episode: Think Like Your Clients with Bruce La Fetra
Description:
In this episode, Alay and Bruce discuss:
Seeing your firm through the eyes of your clients.
Identifying your best clients.
Pricing your services based on the value they have to your clients, not your rate
What your best clients have in common
Key Takeaways:
“Value” defined: what your clients can achieve because of the services you provide.
Services priced by the hour are expenses. Services pricing by impact are investments.
Value-based pricing, when done right, is more profitable for a firm than hourly-based pricing.
Your best clients are easy to manage, fun...