Want to create an interactive transcript for this episode?
Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: The Business Development Story That Changed Everything for Sandy Lutton
Description: Mo asks Sandy Lutton: What is a business development story that you are really proud of? One moment in particular stands out from Sandy's career in regards to business development. Part of her role at the Speaker's Bureau was to secure talent, and Sandy was working on securing a famous world leader. The twist in the story was that the first in-person meeting with the CEO didn't go well which made landing this client much harder than they expected. They spent too much time talking about who they represent. The big influencer in the decision was the Chief...