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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: What You Call Yourself Matters: If You're a Creative Small Business Serving B2B You're Missing This Shift
Description: Thereâs a problem that weâre seeing in this space and itâs causing people to miss massive opportunities! Youâre losing out on revenue and youâre losing out on tapping into familiar industry terms, and so much of this can be solved by simply re-labeling who you are to become well-known to the rest of the world. For years, small business owners, especially those in the creative space, have continued to label themselves as such. âIâm a small business ownerâ, âI run a small creative businessâ, âIâm a creative entrepreneurâ, weâve seen these terms run rampant. Bu...