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Podcast: Taste Radio
Episode: Ep. 232: How Sarah Frey Won Over Walmart On The Way To Over $1 Billion In Sales
Description: Sarah Frey was barely into her 20s when she struck a deal with Walmart for her family's company, Frey Farms, to supply watermelons and pumpkins to the retailer's stores across the U.S. The relationship with Walmart helped Frey Farms, which had recently emerged from near foreclosure, become one of the largest suppliers of fresh produce in America, one with farmland in seven states and total sales exceeding $1 billion. Frey's ability to win over Walmart buyers was documented in a case study published by Harvard Business School about how she successfully negotiated a deal with the world's...