Want to create an interactive transcript for this episode?
Podcast: Retail Remix
Episode: How Yahoo is Helping Brands Drive Omni Engagement
Description: Iván Markman has a rich history in the B2B media landscape, and now he’s helping Yahoo shape its solutions for its business clients — especially brands and retailers.   During this episode of Retail Remix, he outlines how the Yahoo business is evolving its solutions and experiences to align with new consumer behaviors. He then digs into new opportunities for brands and retailers to activate and engage consumers through new, highly personalized tactics, such as: Augmented reality;  Zero- and first-party data-driven marketing;  More detailed and immersive branded content; and   The metaverse.  RELATED LINKS Lear...