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Podcast: Let's Talk Loyalty
Episode: #186: Loyalty Programmes as Media Owners (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about the revenue potential for loyalty programmes to leverage some of their customer relationships and permissions as media channels.From American Express to Virgin Australia, I learned about some of the incredible work that is being done to unlock the billions of dollars of media value that is...