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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Description: Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. EPISODE OVERVIEWRob’s story and journey to where he is today (2:20)Creating your brand purpose (8:00)Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)Viral con...