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Podcast: The CMO Podcast
Episode: Super Bowl LVI Marketing Roundtable Discussion
Description: It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and...