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Podcast: Let's Talk Loyalty
Episode: #187: Microsoft Rewards - Insights and Ideas
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.This week's episode of "Let's Talk Loyalty" features Adam Grupp, Director of Microsoft Rewards, who leads the company’s loyalty proposition.Microsoft Rewards engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-g...