Want to create an interactive transcript for this episode?
Podcast: Rocketship.fm
Episode: Stop that A/B Test (and do this instead)
Description: Today we talk with Ben Foster the Chief Product Officer at WOOP and former product manager at Ebay. Ben is a wealth of Product knowledge and experience and today we discuss the topic of A/B testing and how he's evolved his focus to be vision driven so that he doesn't miss the big opportunities to solve customer problems. This was a hard learned lesson and we hear about his experience A/B testing features with moderate success and what caused him to shift if focus.***This episode is brought to you by:<...