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Podcast: New Books in Business, Management, and Marketing
Episode: Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)
Description: Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021).In a nutshell, the distrust that must be overcome in business partnerships involving large companies and startups consists of Will they screw up? versus Will they screw us over? In other words, corporations harbor concerns about the competency and reliability of their startup partners. In turn, entrepreneurs worry that they will be taken advantage of, with their I.P. being co-opted or outright stolen. To establish trust rather than fear isn’t easy, as Dr. Prash...