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Podcast: Inner Sircle
Episode: POV: The Meme-ification of Instagram
Description: On this episode, I advocate for more meme usage in your social media content strategy. I reference this article and it specifically highlights:
Instagram seems to be embracing more raw, organic, and natural images on the platform.
There are a few reasons behind this:
As highly-polished photos have proliferated, the “Instagram aesthetic” has come to feel bland and cookie-cutter.
We’ve spoken before about the red vs. blue ocean strategies, picking a strategy where there is less competition. Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention.
We’ve reached...