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Podcast: Inner Sircle
Episode: Facebook Provides New Ad Copy Tips to Help Maximize Performance
Description: On this episode, I reference this article about: Facebook Provides New Ad Copy Tips to Help Maximize Performance
1. Give your brand a voice
Facebook suggests that marketers look to personify their brand, and tailor their brand voice to align with both their business purpose and their target audience.
Many brands have seen success on social by adopting a specific persona, and Facebook suggests that this could be key, as well as ensuring consistency in your tone.
2. Position your products
Facebook notes that visual elements are also...