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Podcast: Pipeline Visionaries
Episode: How to Use Storytelling to Drive Unprecedented Market Demand with Kyle Christensen, VP of Marketing at Zuora
Description: This episode features an interview with Kyle Christensen, VP of Marketing at Zuora. Prior to Zuora, Kyle served as CMO of 6Sense, SVP of Marketing at Invoca, and VP of Marketing at Responsys, where he drove the growth of the enterprise business up until the company's $1.5B acquisition by Oracle. On this episode, Kyle shares his demand gen master plan that starts with a marketing strategy that permeates the entire company and explains why the best brand storytelling attaches you to a narrative of overarching change much larger than the company itself.Key TakeawaysH...