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Podcast: Banking on Digital Growth
Episode: 44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy Janning
Description: The first two questions we ask a prospective customer are:
Do you feel like you can trust this institution?
How does what you're looking at on the website make you feel?
Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.
In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.
Andy and I discuss:
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