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Podcast: Socially Selling with Becky Baxter
Episode: Attraction Marketing & Why it Works
Description: Attraction marketing is a strategy where customers are attracted to purchase something without being told to do so. The fundamental principle is to show customers the desirability of the product you are selling. You are not actively trying to sell that specific person your product. But because of your intentional marketing and branding you have clearly defined your target customer and ideally know their wants & needs.So, instead of sending a hundred messages every day.. Chasing after people or begging friends or family to host a party with you or buy your mascara… you create a brand an...