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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 755 – How To Document Success? What Gets Captured – Gets Updated (With A Nudge)
Description: How do you people feel about your CRM? Is it a Bankers' Box in the basement, or is it a loved and actively used tool?
CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining relationships with other humans (prospects, customers, and past customers).
Relationships take time, commitment, and data. if you capture little things along the way like someone's birthday (wish them a happy birthday), favorite things (food, sports, music, hobbies), or simply what they reveal during small talk, you...