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Podcast: Doing it Right: The Stories that Make Us
Episode: Customer Behaviors Drive Dollars | Dr. Pete Fader, Author & Marketing Professor at Wharton School - University of Pennsylvania | Ep.127
Description: Leaders –Pay attention. When Dr. Pete Fader talks….companies like Starbucks, Nike and others listen. He calls himself the “nerdy mathy guy.” A Phi Beta Kappa graduate from M.I.T. & Professor of Marketing at Wharton, Dr. Fader is known worldwide as the expert’s expert. He applies his proficiency to analyze how customer behaviors affect long-term growth….and he does this so well, Nike bought his company! A fun-loving and down-to-earth kinda guy, Pete speaks to how being geeky was not cool when he was a kid. But, ignoring all naysayers, his passion & natural gift for math has br...