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Podcast: Let's Talk Loyalty
Episode: #188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.The programme includes impressive partnerships with a portfolio of...