Want to create an interactive transcript for this episode?
Podcast: Dear Art Producer
Episode: Mara Serdans, Freelance Art Producer and Consultant
Description: Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets. Â Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [9:24] From PR to photography to advertising, Mara's breadth of experience enables her to think creatively, communicate information precisely, and problem-solve, which seem to be the underlying qualities that are needed in the industry! [10:50] Budget s...