Want to create an interactive transcript for this episode?
Podcast: Startup to Storefront
Episode: immi - Kevin Lee
Description: We've all encountered instant foods. The trend of convenience took over American society after World War II and dominated the consumer market with a big assist from the microwave oven. You could eat instant oatmeal in the morning, a cup of noodles for lunch, and a TV dinner at night, all ready to eat with the touch of a few buttons on your microwave. Eventually, consumers realized that the trade-off of convenience for nutrition was not in their best interest. And thus the better-for-you market was born. There are many brands within this new market that have shunned the "...