Want to create an interactive transcript for this episode?
Podcast: Office Talk Australia, Marketing for Architecture
Episode: SIBLING Architecture
Description: Amelia Borg and Nicholas Braun are founders at SIBLING Architecture, an 18-person studio with offices in Melbourne and Sydney.In this episode, we discussed:How self-initiated research projects have helped SIBLING to sharpen their design process, improve their visibility, and differentiate themselves from other architects.Why having a mix of small and big projects helps the practice to reach a broader audience, attract talent and have content to promote more regularly.The importance of strong branding, colour and injecting a bit of fun and personality into your marketing and social media, when architects can often take...