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Podcast: The Glossy Podcast
Episode: Kendra Scott on the 'muscle memory' gained from a financial crisis
Description: Kendra Scott insists she isn't kidding when she says she's thankful for 2008's Great Recession."I honestly believe we would not be talking today if that recession hadn't happened, because it forced me to have to run my business differently," Scott said on the Glossy Podcast.Scott quickly pivoted the jewelry business to sell directly to consumers, as opposed to via wholesale only. Today, the brand has more than 100 stores nationwide.When the pandemic hit, she said, she felt like she'd been here before. "It was like my muscle memory came back."<...