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Podcast: The Glossy Podcast
Episode: Dora Maar founder Lauren Wilson: 'There's really something to be said for the micro-influencer'
Description: Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic.âIn 2020, we found our footing. And in 2021, we really blew it out,â said Lauren Wilson, founder and CEO of Dora Maar, on the latest Glossy Podcast. âYear over year, we grew 570%.â Dora Maarâs differentiator among resale companies is that it spotlights its sellers on its site and marketing channels, labeling them as âMusesâ and treating them as influencers. It also attributes each product it sells to one of their closets.  Wilson pointed...