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Podcast: North Star with Ellin Bessner
Episode: David's new tea: This entrepreneur is betting against supermarkets for his next venture
Description: If David Segal's name sounds familiar, it's because he put the "David" in DavidsTea, the popular chain of heavily curated loose leaf teas and cafes that sprang up across North America in the 2010s. Segal left the company in 2016, starting a salad-based restaurant chain called Mad Radish instead.
Now the Ottawa-based entrepreneur is getting back into the tea game alongside fellow Jewish Ottawan Harley Finkelstein, the president of Shopify. Segal is bringing the tea knowledge; Finkelstein is bringing the digital platform. Instead of launching hundreds of cafes and appearing on supermarket shelves, this new brand, called Firebelly...