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Episode: Benefit-driven UX writing with Samuel Hulick and Yohann Kunders
Description: What drives engagement and revenue? In this episode, Samuel Hulick and Yohann Kunders help answer this question as well as help us understand the concept of "Value Paths" and how they can improve and align your business and user outcomes.Samuel and Yohann are the founders of Value Paths and hosts of the Value Paths Podcast. They help businesses grow their SaaS revenues sustainably.[01:59] Johann’s story and how he entered the field of user onboarding.[02:59] Understanding Value Paths and how they aim to improve and align user and business outcomes.[06:58] The unique position that UX...