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Podcast: eCommerce Badassery
Episode: 106. [BIZ BITE] How Many Emails Should I Send During a Promotion or Sale in My eCommerce Business?
Description:
Sending 1-3 emails on any given week in your eCommerce business is a great place to start to be consistent with your subscribers and generate repeat sales. But what about when you're running a sale? Is sticking to your regular sending schedule enough?
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The short answer is no. Anytime you have something special going on in your business like a sale or promotion you're going to want to increase the number of emails you send to your audience to make sure you get as many eyes on that promotion as possible.Â
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