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Podcast: Healthcare IT Today Interviews
Episode: Pharma Advertising in EHR and Telehealth
Description: A newer company called Doceree sees the lack of pharma marketing in EHR and Health IT as an opportunity. They want to offer programmatic marketing across a network of physician only platforms including health IT solutions like EHR and telehealth.
To learn more about their plans, I sat down with Dr. Harshit Jain, Founder & CEO at Doceree Inc to discuss pharma marketing and Doceree's approach to it. We also talk about how COVID-19 has impacted the work of pharma advertising (ie. Pharma Reps can't visit offices) and we talk about how he envisions pharma marketing can work insi...