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Podcast: Let's Talk Loyalty
Episode: #62: The Value of Loyalty Members as a Media Asset
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than the business realises.In this episode of LetsTalkLoyalty, we chat to WeAreSonder, a media agency dedicated to professionally valuing OWNED media channels and ecosystems, such as the channels created by loyalty programme owners.From American Express to Virgin Australia, this interview discusses case studies...