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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Buyer Enablement
Description: "Buying is difficult. It's a salesperson's job to help their buyers navigate complexity," Kevin Dixon spent 20 years at Ericsson and achieved the status of top salesman so many times he got to keep the trophy. One year he hit 1012% of his profit target and was the highest paid person in Ericsson, worldwide.
Founder and CEO of Boxxstep, he's a grizzled old sales veteran with an axe to grind against the insanity of current sales, sales management and sales leadership thinking. We got on like a house on fire!
Kevin says, "Discovery is contrived and biased...