Want to create an interactive transcript for this episode?
Podcast: New Books in Food
Episode: Emily J. H. Contois, "Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture" (UNC Press, 2020)
Description: In Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture (UNC Press, 2020), Emily Contois argues that the figure of The Dude was invented (or perhaps only capitalized on) by marketing and advertising firms to combat âgender contaminationâ and sell what may be perceived as âfeminineâ foods to men. Contois suggests that this figure coalesced in response to the 2008 recession and the âgender crisisâ that it created. Not only were job losses higher for men during this âmancession,â but struggling companies sought to improve sales by marketing products to men that had previously been targeted exclusively at women...