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Podcast: SaaS District
Episode: Instinctive Marketing, a Branding Showdown & the Subconscious Path to Disruptive Growth With Leslie Zane | #61 Podcasts for Entrepreneurs
Description: Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth.Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”. As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers.Over the past 25 years, the company has developed a track...