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Podcast: Ask April Porter Podcast
Episode: 008. The Many Ways to Leverage a Customer Avatar
Description: There’s a misconception about customer avatar that it’s all just about being an advanced marketing strategy or an advanced marketing concept that only impacts the marketing and the sales division of your business. That’s what people believe. However, with today’s episode, we will highlight the 4 ways that customer avatars significantly impact your business for the better and will raise your bottom line. Having a customer avatar profile is completely different rather than just understanding your ideal customer. It’s a deep dive into the customers’ emotions, desires, motivations, and their internal dialogue about the problem that they ha...