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Podcast: PayPod: The Payments and Fintech Podcast
Episode: Ep 11: Marketing an ISO in 2018 with Michelle Geraci of Transaction Services
Description: Do you know what it takes to successfully market an ISO in 2018? Our guest this week had some great advice and insight on doing just that! Scott was joined by Michelle Geraci who is VP of Sales with Transaction Services. Michelle and Scott spoke at length about the keys to marketing an ISO in a rapidly changing payments landscape. Things aren't quite as simple as they used to be, but understanding what your ISO has to offer, and what the needs of merchants are is key to effective marketing and business partnership building. Listen in as Michelle...