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Podcast: Let's Keep It Real
Episode: Neuromarketing 101 and Why The Employee Experience Matters More Than You Know
Description: Guest: Roger Dooley
Roger Dooley is an author and international keynote speaker. His books include “Friction”, named one of the Top 3 Management Books of the Year by strategy+business) and the bestselling “Brainfluence”, now in 11 languages. He has delivered speeches around the world, most recently as the opening keynote for Slovakia's biggest marketing conference. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded College Confidential, the leading college-bound website which was acquired by the Daily Mail Group. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to...