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Podcast: Let's Talk Loyalty
Episode: #190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, Dan McCarthy, about key marketing topics that loyalty marketers love, such as measuring the lifetime value of customers and predicting future spend.In that interview, we also talked about his exciting new tool for investors and leadership teams - called Customer-Based Corporate Valuation. This innovative framework offers a comprehensive...