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Podcast: eCommerce Badassery
Episode: 107. The Power of Quizzes for eCommerce & Zero-Party Data with Gen Furukawa
Description: Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?
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My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience.Â
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What You’ll Learn
How you can use a quiz in y...