Want to create an interactive transcript for this episode?
Podcast: Inner Sircle
Episode: 2022 Social Media Industry Benchmark Report
Description: On this episode, I talk about The 2022 Social Media Industry Benchmark Report
Summary:
Social Media Benchmark Key Takeaways
Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space
Posting frequency on the rise.
Brands have increased their posting frequency on all three channels to increase bites at the engagement apple.
Contest and holidays topped the hashtag charts.
Nearly every industry found success with giveaways and hashtag holidays ranging from #Halloween to #MayThe4...