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Podcast: The Food & Drink Business Podcast
Episode: At the ready with Ray Hanly, Beak & Johnston
Description: Ray Hanly left his Irish homeland to join Beak & Johnston, one of Australia’s largest chilled ready meal manufacturers. His goal was to not only grow the company, but to change the minds of Australian consumers about prepared meals. In this episode, Ray talks to Food & Drink Business editor Kim Berry about what that involves.Ray talks about the challenge of breaking down consumer mistrust in the sector and the critical need to listen to consumers if you want to succeed. He talks about how meals must be healthy, convenient, and trustworthy for consumers to develop loyalty an...