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Podcast: The Glossy Podcast
Episode: Models and Joja founders Josephine Skriver and Jasmine Tookes: We learned the business 'from the ground up'
Description: Both Josephine Skriver and Jasmine Tookes have been modeling for more than a decade for brands from Victoria’s Secret to Tom Ford. Now, they’re focused on building a brand of their own.Named Joja – derived using the first two letters of their first names – Skriver and Tookes’s activewear brand launched in February. It bears the same name as the Instagram account the pair launched in 2016, which unexpectedly gained a large following. “It really just developed over our passion and love for fitness and staying healthy, and holding each other accountable in the gym,” said To...