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Podcast: Priority Pursuit
Episode: How to Increase Sales Through Upselling (AKA How to Sell a Wedding Album to Every Single Client)
Description: 47. Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit, KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them sell a wedding album to every single client (AKA a strategy for better serving customers and increasing profits through upselling).  If you’ve listened to previous episodes of Priority Pursuit, you’ve heard about KISS Books—an heirloom album company for photographers based i...