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Podcast: The Ecom Show
Episode: #92 Jim Moore from OptimizeX Inc: Why We Prioritize Attribution
Description: #92 Jim Moore from OptimizeX Inc: Why We Prioritize AttributionJim Moore has been a marketing entrepreneur for over two decades. But 2016 marked his first venture into Shopify and Facebook ads. Quickly falling in love with the world of e-commerce, Jim became the Chief Marketing Officer of Celtic Knot Jewelry the following year. Ever the serial entrepreneur, Jim is now also the CEO of OptimizeX Inc.OptimizeX Inc is a Private Equity group that develops Ad Tech SaaS for real-time reporting, attribution, analytics, automation, and AI, to drive customer acquisition and optimize customer lifetime value (LTV).<...