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Podcast: Curiosity Weekly
Episode: Praising Competitors, Daniel and Jorge Explain the Universe, Rock Paper Scissors History
Description: Learn about praising competitors; star stuff and gravity assists with the hosts of Daniel and Jorge Explain the Universe; and the strange history rock paper scissors.Praising a competitor can lead to greater sales for brands by Steffie DruckerPraise that slays: How complimenting a competitor can drive a firm’s revenues. (2021, November 18). EurekAlert! https://www.eurekalert.org/news-releases/935291‌Zhou, L., Du, K. M., & Cutright, K. M. (2021). EXPRESS: Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices. Journal of Marketing, 002224292110530. https://doi.org/10.1177/00222429211053002Allebach, N. (2019, June 24). Brand Twitter Grows Up. Vulture; Vult...