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Podcast: Paint & Pipette: The Art & Science of Innovation
Episode: S2Ep09: Community Relevance Over Cultural Relevance with Gavin Guidry
Description: While many brands spend lots of time and money trying to present themselves in a way that is culturally relevant, today’s guest Gavin Guidry learned a powerful lesson while working as a content creator. He suggests that the best way for a brand to get its message across is not through cultural relevance but actually through community relevance. Despite being a Black man who never went to portfolio school, Gavin now works as one of R/GA Advertising’s creative directors. Apart from blowing our minds with this revelation, in this conversation, Gavin also talks about the need to c...